Blogging goes Mainstream

Blogging goes Mainstream

It can't be ignored any longer as blogging is takes off. Almost every business is embracing some form of blogging to reach oout to customers and build brand loyalty. It's even on the cover story for Business Week with the title, Blogs Will Change Your Business, and right they are. Blogs will change your business as they open up new channels of communication to your customers.

There are lots of blogging software and services available and you can even write your own. Perhaps you want to utilize some special processing to target specific audiences and markets, you should incorporate these into your blog as you write it.

An interesting quote from this article provides some insight on how blogs are taking off.

Blogs are the online tool powerful enough to bring down U.S. politicians and TV anchors and make 20-year-olds international superstars. While they are just beginning their rise as a method for internal or community communications. RSS – essentially a syndication technology – will become as important to a Web site as metatags. A primary branding driver is the recognition of the power that blogs and wikis have in fueling word word-of-mouth, which accounts for 30-50% of all brand switching.

Fast-forward to the future: Keep an eye on podcasting, mososo and immersive communications. These won’t have much of an impact in 2005, but could drive branding in 2006 and beyond. Podcasting involves using the iPod as a personal or group “radio station;” Mososo stands for mobile social software that connects people through mobile phones using location-based services; and immersive communications will leverage 64-bit processing, high-definition displays and such emerging technologies as Blu-ray that will make virtual reality less virtual and more real.

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